Duluth, MN-based Specialty Building Products and eCommerce platform TOOLBX have partnered on a collaboration that the firms say will help SBP customers capture a growing opportunity in eCommerce.

SBP and TOOLBX said the partnership will provide SBP’s network of dealers with access to Toronto-based TOOLBX’s digital LBM platform, empowering them to enhance their online presence, streamline operations and better service their customers. 

Through this collaboration, SBP dealers will gain:

• Seamless product data: Synchronized product information ensures accurate and up-to-date online product listings, leading to improved customer experience and sales efficiency.
• Enhanced customer engagement: TOOLBX equips dealers with online ordering, customer messaging, quote tools, and a customer portal for account management and payments, building trust and convenience for contractors and homeowners alike.
• Streamlined business operations: TOOLBX’s platform integrates with existing ERP systems, automating complex pricing rules like individual Pro discounts, while simplifying inventory management and order processing.

“We care about our dealer customers’ success. And with eCommerce penetration at less than 1% amongst the average LBM dealer, we took it upon ourselves to bring a best-in-class solution to our customers,” Jeff McLendon, President and CEO of Specialty Building Products said in a Dec. 14 news release. “A number of our customers are already using TOOLBX and we want to make our product data available to them through TOOLBX.”

“TOOLBX goes beyond the eCommerce checkbox. Dealers need a comprehensive digital solution that truly transforms their business. We provide that with a suite of customer-facing tools that enable them to streamline operations, enhance customer service, and boost loyalty among their Pro or retail segment,” added Erik Bornstein, CEO and co-founder of TOOLBX. “We’re thrilled to partner with a leader like SBP and empower their customers with the resources they need to thrive online”.