Continuous improvement is required to adapt to ever-changing customer expectations for their e-commerce. Amazon, Grainger and other world-class e-commerce sites are constantly monitoring customer needs and making modifications that result in better conversion, customer stickiness or other operational improvements. As e-commerce in distribution matures, distributor priorities and targets for investment also evolve.
Articles included in this special report:
- E-Commerce Inches Toward Maturity
- How Marketing Guides Performance
- Amazon: Foe with Benefits?
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