To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a bonus article on how wholesale distributors can tailor the omnichannel experience for their customers. Associate Editor Eric Smith shares highlights from a presentation Vish Ganapathy, vice president and chief technology officer, IBM Consumer Industry, delivered at the National Association of Wholesaler-Distributors Executive Summit in Washington, DC, last month.

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