Evergreen Marketing Group CEO Kevin Higginbotham has announced plans to retire in mid-2022. As a result of the announcement, the Evergreen Board of Directors has named a Succession Steering Committee to lead the transition.

Higginbotham joined Evergreen in June 1995 as executive director and was named CEO in 2006.

Keith Turtenwald, chairman of the Evergreen board of directors, said, “Kevin’s leadership of the co-op has been transformational. It takes great leadership skills to run an organization like Evergreen, and Kevin has displayed courage, vision, confidence, inspiration, and dedication in his role as CEO.”

Turtenwald said that the Evergreen board and Steering Committee would embark on a search to find a top-caliber person to take over the reins at the co-operative and take the group to the next level.

“We appreciate that Kevin has provided us with an ample runway to make this transition. It’s another testimony to his leadership and dedication to the group.”