Distributors that lack a digital strategy can find themselves falling behind their competitors as e-commerce and other digital platforms become more important to customers. Linda Taddonio of InsiteCommerce discusses the need to develop a digital strategy and ways to jumpstart the development of that strategy in the recent MDM Webcast, Navigating the Digital Landscape for Distribution.
This article includes:
- Why distributors are facing technology deficits
- Steps for conducting a digital boot camp
- How to create a digital innovation team
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