Commentary: Cutting to the Chase On Digital’s Value Proposition - Modern Distribution Management

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Commentary: Cutting to the Chase On Digital’s Value Proposition

Theres a lot of jargon around all things digital, and I plead guilty on all charges when talking about them digital platforms, omnichannel, cloud, big data … the more digital we go, the fuzzier the logic we seem to attach to the terminology used to describe it.

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Theres a lot of jargon around all things digital, and I plead guilty on all charges when talking about them digital platforms, omnichannel, cloud, big data … the more digital we go, the fuzzier the logic we seem to attach to the terminology used to describe it.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The State of Analytics in Distribution: 2014
  • The Shifting Competitive Landscape in Distribution
  • Redefining Competitive Advantage
To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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About the Author
Picture of Tom Gale

Tom Gale

Tom Gale has been an MDM researcher and industry analyst for 30+ years on independent distribution channel trends, consolidation, technology and competitive landscape. He is a frequent speaker and moderator on these topics at company, marketing group and association meetings in North America and Europe.
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