2017 State of E-Commerce, part 2: How Marketing Guides Performance

Part 1 of this series showed the continued trend of distributors moving from the nascent stage (less than 5 percent of revenue) of e-commerce to the growth and maturity stages. The shift moving toward e-commerce maturity means the journey evolves as well. This article explores what is changing and what that could mean for your business.

This article includes:

E-commerce performance
Marketing vehicle effectiveness and spending rank
Satisfaction with returns on investment

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
Top Trends for 2017
‘Digital Branch’ Strategy Drives AD eContent

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

Part 1 of this series showed the continued trend of distributors moving from the nascent stage (less than 5 percent of revenue) of e-commerce to the growth and maturity stages. The shift moving toward e-commerce maturity means the journey evolves as well. This article explores what is changing and what that could mean for your business.

This article includes:

E-commerce performance
Marketing vehicle effectiveness and spending rank
Satisfaction with returns on investment

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
Top Trends for 2017
‘Digital Branch’ Strategy Drives AD eContent

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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Filed In: eCommerce, Technology

Jonathan Bein

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