RadioShack Extends Use of IBM DemandTec Software - Modern Distribution Management

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RadioShack Extends Use of IBM DemandTec Software

RadioShack will look to apply shopper-focused strategies to each of its 4,700 stores.
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IBM (NYSE: IBM), Armonk, NY, announced that RadioShack Corp., Fort Worth, TX, has extended its right to use IBM cloud-based pricing optimization solutions.

The DemandTec software solutions being used by RadioShack are part of IBM’s cloud-based merchandising analytics software and services. RadioShack will look to grow key categories by incorporating shopper-focused strategies that are localized to each of its 4,700 stores.

"RadioShack is one of the most iconic and enduring brands in the American retail landscape. A major contributor to its business has been its foresight to invest in technologies that will inform better strategic merchandising decisions, and best serve their customers," said Yuchun Lee, VP, IBM enterprise marketing management.

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