Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
Commentary: Content May Be King — But There is a Catch
Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
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- Filed In: eCommerce, Technology
About the Author
Elizabeth Galentine
Elizabeth Galentine is editor in chief of Modern Distribution Management. Prior to joining MDM in 2018 as Editor, Elizabeth Galentine ran her own content services agency and led the editorial team for a national employee benefits media company for nearly 10 years.
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