The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that the barrier to entry for e-commerce has lessened, but distributors are still deciding if they should launch e-commerce capability on their websites.
Part 1 of this series showed how the industry’s e-commerce offerings are maturing.
This article includes:
- Why distributors might be reluctant to launch an e-commerce capability
- Marketing vehicle effectiveness and spend
- An overview of the integrated marketing approach
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