The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
- The percentage of companies with at least 10 percent of their total revenue from e-commerce grew 14 percent in 2014 from 2013.
- Barriers to entry for deploying an e-commerce site have dropped significantly, allowing many more mid-market and small distributors to sell online.
- The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
- Distributor satisfaction with mobile enablement on their e-commerce site and mobile applications increased in 2014 from 2013, while satisfaction with mobile optimized websites remained the same.
This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.
This article includes:
- E-commerce top priorities
- Satisfaction with e-commerce platforms
- Implications for the future of e-commerce
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