60 MINUTES
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Your competitors’ dream come true is that during this brutal economy you’re selling the same way as before and biding your time until things get better. You’re making their job easy. Here’s the key insight: In tough times the stakes are higher than ever for your customers and prospects. They can’t coast the way they did when the economy was forgiving.
Talk about an opportunity for a salesperson! Yes, people will be buying less until this recession ends. But so what? What matters is that in this time of tumultuous change, people are buying differently. For opportunistic sellers, that’s a huge plus. In this hard-hitting 60-minute …
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