What’s your company’s social media strategy? If your answer is that there isn’t one in place, you are in the vast majority of manufacturers and distributors. But is that the right place to be as we head into the second half of 2011? …
Commentary: Industrial Strength Social Media Needed
What’s your company’s social media strategy? If your answer is that there isn’t one in place, you are in the vast majority of manufacturers and distributors. But is that the right place to be as we head into the second half of 2011? …
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About the Author
Tom Gale
Tom Gale has been an MDM researcher and industry analyst for 30+ years on independent distribution channel trends, consolidation, technology and competitive landscape. He is a frequent speaker and moderator on these topics at company, marketing group and association meetings in North America and Europe.
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