Today’s business world is filled with volatility, uncertainty, complexity and ambiguity. Distributors that don’t change may find themselves unable to compete in the new environment, according to Dirk Beveridge, author of Innovate!: How Successful Distributors Lead Change in Disruptive Times.
This article includes:
- Why innovation is more important now than ever before
- Why innovation can be a challenge
- The goals behind innovation
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