Strategic alliances between distributors should be aimed at improving business for all participants. But this isn’t always the driver of organizations that enable independent distributors to get together.
“Our experience is that it’s often reactive in nature,” says Brent Grover, principal at Evergreen Consulting LLC and author of The Little Black Book of Strategic Planning for Distributors. Grover recently took part in an “Ask the Author” webcast event with MDM, answering audience questions about his new book, which is available at www.mdm.com/littleblackbook.
In his experience, the frequent focus on national accounts …
