Some buying and marketing groups and distributor cooperatives have developed private brands to help members compete more effectively in a competitive landscape that includes more aggressive private brand marketing among larger distributors.
This is the final article in MDM’s series on private label in wholesale distribution. This article includes three groups and their approach to private label:
- National Distribution & Contracting Inc. (Heath care)
- IDC-USA (Industrial/Power Transmission)
- Pro-Link (Janitorial supplies)
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Subscribers also have access to the following related articles:
- The Drivers of Private Label in Distribution
- Strategies for Private Label Success
- Private Label & Channel Conflict
