Navigating the Digital Transformation Minefield Starts with Culture, Not Technology - Modern Distribution Management

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Navigating the Digital Transformation Minefield Starts with Culture, Not Technology

MDM's Brad Star recaps Jason Hein's SHIFT conference session about how distributors must first assess their culture before jumping into adding digital tools.
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About the Author
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Brad Star

Brad Star is an Associate Editor at MDM, having joined the company in August 2022. He spent most of the previous two years as a Business Reporter for USA-Today Network-Wisconsin’s Appleton Post-Crescent, writing its Buzz column that covered local retail and consumer service businesses in the Fox Cities. Star has a degree in economics from Beloit College.
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