Commentary : Why Build Your Personal Brand? - Modern Distribution Management

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Commentary : Why Build Your Personal Brand?

A strong individual online presence can mean good things for your distribution company.

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Hybrid selling requires sales reps to do more than guide a prospect through a spec sheet or web content. Reps can also help prospects understand the scope of their needs and align features and benefits to customer wants and needs.
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A strong individual online presence can mean good things for your distribution company.

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Elizabeth Galentine

Elizabeth Galentine is editor in chief of Modern Distribution Management. Prior to joining MDM in 2018 as Editor, Elizabeth Galentine ran her own content services agency and led the editorial team for a national employee benefits media company for nearly 10 years.
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