Online marketing offers a natural extension of a wholesale distributor’s business model. And the real beauty of the medium lies in the ability to track response and focus efforts to yield the best results. This article looks at the importance of leveraging the interactive power of the Internet to win and strengthen customer relationships.
This article is excerpted from Outlook 2009: An Executive’s Companion to Facing the Forces of Change – Lead the Way in the Supply Chain, published by the National Association of Wholesaler-Distributors.

As the National Association of Wholesaler-Distributors’ Facing the Forces of Change® study pointed out, customers are using the Internet to bypass some of the information, education, and sales functions distributors have …