Mobile usage has increased dramatically in the business world over the last few years. As a result, more companies are looking for ways to integrate those tools into their marketing strategies. John Sonnhalter, founder of Sonnhalter, a business-to-business marketing agency, discussed ways to effectively do this in the January episode of Executive Briefing (www.mdm.com/executivebriefing).

Mobile technologies, in particular smart phones and tablets, are not a marketing strategy in of themselves. But used correctly, these tools can make a marketing strategy more effective, says John Sonnhalter, founder of Sonnhalter, a business-to-business marketing agency. Sonnhalter was featured in the January 2012 episode of Executive Briefing.

Mobile users have exploded onto the marketplace over the …