When it comes to positioning and messaging, the overwhelming majority of distributors in a recent MDM survey featured in the July 25 issue say they value similar things: product selection, training and technical support capabilities, among others. But when their websites are put to the test, online messaging on those important attributes often fails.
In this article, part two of a two-part series, Jonathan Bein, Ph.D,and Rob Kelley, CFA, of Real Results Marketing explore the gap between the value and the message and how distributors …
