The wholesale distribution industry is about to experience a smack-down wrestling match with big data, and in many cases, big data is going to win. Why? Through no particular fault of any management role or responsibility within an organization, many companies don’t have a data management policy. That means there may be multiple records of customer bill-to and ship-to with dirty data – which may be as simple …
Commentary: The Power of Segmentation
The wholesale distribution industry is about to experience a smack-down wrestling match with big data, and in many cases, big data is going to win. Why? Through no particular fault of any management role or responsibility within an organization, many companies don’t have a data management policy. That means there may be multiple records of customer bill-to and ship-to with dirty data – which may be as simple …
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About the Author
Tom Gale
Tom Gale has been an MDM researcher and industry analyst for 30+ years on independent distribution channel trends, consolidation, technology and competitive landscape. He is a frequent speaker and moderator on these topics at company, marketing group and association meetings in North America and Europe.
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