Commentary: Integrated Marketing Works - Modern Distribution Management

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Commentary: Integrated Marketing Works

I’ve been stuck on the topic of online marketing recently and its status in wholesale distribution channels. Here’s why. As distributors continue to rebuild in this growth cycle, many are still using the same business development methods: outside and inside sales functions. …

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I’ve been stuck on the topic of online marketing recently and its status in wholesale distribution channels. Here’s why. As distributors continue to rebuild in this growth cycle, many are still using the same business development methods: outside and inside sales functions. …

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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About the Author
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Tom Gale

Tom Gale has been an MDM researcher and industry analyst for 30+ years on independent distribution channel trends, consolidation, technology and competitive landscape. He is a frequent speaker and moderator on these topics at company, marketing group and association meetings in North America and Europe.
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