It’s hard to count how many times in the past year I’ve heard from distributors about their use of customer relationship management: “We’re getting closer to making a decision on what platform to use and how we implement it.” 20 years later and Peg Fisher's summary still rings true. “Many distributors have a wealth of untapped sales potential in their existing base of customers, a virtual gold mine of sales opportunity, but they don’t have an efficient and cost-effective method in place to go after that potential.”
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