2015 State of Distributor Marketing: Effective Strategy Solves Challenges - Modern Distribution Management

2015 State of Distributor Marketing: Effective Strategy Solves Challenges

A joint MDM-Real Results Marketing survey revealed that while many distributors do not view marketing planning and strategy as a challenge, a plan would eliminate a host of other marketing challenges they face. This article examines how distributors across sectors approach marketing and what they consider the most effective channels.

This article includes:

  • Distributor marketing challenges
  • Commonly used marketing vehicles and channels
  • How distributors manage pricing

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The ROI Case for B2B E-Commerce
  • MDM-Baird Distribution Survey: Grinding to a Halt
  • Rebranding Road Map
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A joint MDM-Real Results Marketing survey revealed that while many distributors do not view marketing planning and strategy as a challenge, a plan would eliminate a host of other marketing challenges they face. This article examines how distributors across sectors approach marketing and what they consider the most effective channels.

This article includes:

  • Distributor marketing challenges
  • Commonly used marketing vehicles and channels
  • How distributors manage pricing

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The ROI Case for B2B E-Commerce
  • MDM-Baird Distribution Survey: Grinding to a Halt
  • Rebranding Road Map

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