U.S.-based industrial manufacturers are expecting revenue growth to turn negative over the next 12 months, according to the fourth-quarter edition of the PricewaterhouseCoopers LLP Manufacturing Barometer. For the first time since the Barometer’s inception in the third quarter of 2003, more manufacturers are preparing for negative growth (33%) than those expecting positive revenue growth (25%). Meanwhile, another 34% are expecting zero growth.
In the year ahead, manufacturing executives anticipate a sharper year-to-year drop-off in revenues, down to an average of -2.4%. Just one year ago, survey respondents forecasted a mean revenue growth of +5.4%.
For the first time in the Barometer’s history, industrial manufacturers are …
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