As this first quarter comes to a close, it’s a good time to evaluate the annual plan created in September, or in January for those who subscribe to JIT strategic planning. This is when most plans start rotting on the shelf. The end-of-quarter flurry is too hectic to perform a disciplined review. Then a new cycle starts.

Perhaps you know where you are on the most important scale – your own internal sense of behind, on or ahead of plan year-to-date. Your sales force is crystal clear where they are. Most of the time that’s good enough. But with as volatile as current markets, customers, competition and the economy are, your company might benefit from a more formal review process with your entire executive team. Consider a different approach to the typical rearview mirror …