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Human Resources in Wholesale Distribution

Listen to Customers or Lose Them

Not enough distributors listen to their customers, and this is a problem in the era of the customer. With the rise of Amazon and other unknown disruptors possibly on the horizon, B2B companies must map their customers experience to uncover deficiencies and then work to solve them.

This article includes:

  • The new model of distribution
  • How to talk to your customers
  • Consequences of inaction

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Are You Really Customer-Centric?
  • Customer Engagement: Dont Be Amazon
  • 2015 State of Distributor Marketing: Effective Strategy Solves Challenges
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Not enough distributors listen to their customers, and this is a problem in the era of the customer. With the rise of Amazon and other unknown disruptors possibly on the horizon, B2B companies must map their customers experience to uncover deficiencies and then work to solve them.

This article includes:

  • The new model of distribution
  • How to talk to your customers
  • Consequences of inaction

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Are You Really Customer-Centric?
  • Customer Engagement: Dont Be Amazon
  • 2015 State of Distributor Marketing: Effective Strategy Solves Challenges
To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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About the Author
Picture of Eric Smith

Eric Smith

Senior Editor Eric Smith is an award-winning business journalist whose coverage focus includes economic news and insights, industry trends, M&A, and analysis of small businesses and public companies across the wholesale distribution marketplace. Reach him at eric@mdm.com or 720-207-0335.
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