It’s easy to confuse expectations with values. At least according to Jim Ambrose it is. Think about it this way. I have a restaurant I go to at lunch because it’s close. Lousy service; food’s OK. And I expect that, says the president of BranchManagerCEO.com. “The manager always asks me if they met our expectations today, and I say yeah, you certainly did. The food was lousy and the service was lousy; that’s what I expect. But it’s close so I keep going back.”
 
Ambrose values the proximity and is willing to accept the mediocrity of everything else because of it. However, if a restaurant were to open up in the same area with better food and better service, he …