UK-based Premier Farnell plc, a global distributor of electronic components and industrial products, has launched its business in China as Premier Electronics. It is focused on the local needs of China’s electronic design engineering community.
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The launch of Premier Electronics, which included the opening of a new warehouse and distribution centre in WaiGaoQia, is set to play a key role in Premier Farnell’s strategy to increase its focus on the global electronic design engineering segment.
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In a release, Premier said it would focus on tailoring its business to the local culture, and not assume a cookie cutter approach to internationalizing the business.”
  ;
In China, Premier will offer a fully transactional Web site and catalogue in the …
Premier Farnell Moves Into China
UK-based Premier Farnell plc, a global distributor of electronic components and industrial products, has launched its business in China as Premier Electronics. It is focused on the local needs of China’s electronic design engineering community.
  ;
The launch of Premier Electronics, which included the opening of a new warehouse and distribution centre in WaiGaoQia, is set to play a key role in Premier Farnell’s strategy to increase its focus on the global electronic design engineering segment.
  ;
In a release, Premier said it would focus on tailoring its business to the local culture, and not assume a cookie cutter approach to internationalizing the business.”
  ;
In China, Premier will offer a fully transactional Web site and catalogue in the …
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