Ferguson, a Wolseley plc U.S.-based HVAC and plumbing distributor, is launching a free transactional Web site to provide customers with 24/7 access to product information, real-time availability and ordering, as well as accounts information.
The formal rollout of Ferguson Online kicked off in January in Southern California.
An aggressive schedule has the Ferguson Online sales team targeting 100,000 customers, representing $2.1 billion in annual sales, for sign-up by the end of the current fiscal year. The remaining branches will follow soon afterwards in a full-scale national roll-out.
Meeting customer needs was a main driver for developing Ferguson Online,”says Chris Ann Jackson, Manager e-commerce, North America. “Ferguson’s e-business offering …
