Here’s one potential downside, if you want to call it that, to adjusting your pricing strategy: It makes it more difficult to sell against competitors who may not have taken that route. One of the comments that stuck out in my interviews for the recent pricing article in the Aug. 10, 2008, issue of MDM, Pricing for Profitability, was that poor pricing practices can cause not only an erosion of margins at a single company but in an entire market.

As Robert Graham, president of Engine Warehouse, Houston, TX, told me: “We don’t have exclusivity on every line we sell. We have exclusivity on some, but on other product lines, we have competitors selling the same product and offering similar services, and they are …