Market Growth Strategy Based on The Lanchester Strategic Model, Part 2 - Modern Distribution Management

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Market Growth Strategy Based on The Lanchester Strategic Model, Part 2

The first part of this analysis outlined how distributors can pick their battles and create strategies to win market positions in any given territory. Here in Part 2, companies can learn how to implement those precise strategies to grow their bottom line and increase market share.

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Cardinal Health of Dublin, Ohio, on Aug. 11 reported fiscal-year 2022 revenues of $181.4 billion, a 12% increase year-over-year.
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The first part of this analysis outlined how distributors can pick their battles and create strategies to win market positions in any given territory. Here in Part 2, companies can learn how to implement those precise strategies to grow their bottom line and increase market share.

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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Bill Hodgdon

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