Commentary: Rethink the Automatic Price-Dropping Response

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Commentary: Rethink the Automatic Price-Dropping Response

The last few times a customer told you they found a lower price on a product at one of your competitors, how often did you lower your price in response?

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The last few times a customer told you they found a lower price on a product at one of your competitors, how often did you lower your price in response?

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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Elizabeth Galentine

Elizabeth Galentine formerly held the role of editor-in-chief of Modern Distribution Management. Prior to joining MDM in 2018 as Editor, Elizabeth Galentine ran her own content services agency and led the editorial team for a national employee benefits media company for nearly 10 years.
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