Commentary: Rethink the Automatic Price-Dropping Response

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Commentary: Rethink the Automatic Price-Dropping Response

The last few times a customer told you they found a lower price on a product at one of your competitors, how often did you lower your price in response?

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The last few times a customer told you they found a lower price on a product at one of your competitors, how often did you lower your price in response?

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

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Picture of Elizabeth Galentine

Elizabeth Galentine

Elizabeth Galentine is editor in chief of Modern Distribution Management. Prior to joining MDM in 2018 as Editor, Elizabeth Galentine ran her own content services agency and led the editorial team for a national employee benefits media company for nearly 10 years.
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