Lawson Products CEO Thomas Neri and COO Harry Dochelli recently spoke with MDM about the changes they are making to better compete in the market, including a new SAP system, a reorganized sales force, a new pricing model, an upgraded website and an optimized network. The distributor’s leaders share their story and what they are learning as they go down this road of change. Lawson Products is No. 24 on MDM’s recently released list of the Top 40 Industrial Distributors.

In 2008, Lawson Products agreed to pay a $30 million penalty in a case where sales agents, according to the government, provided nearly…