Demand for environmentally friendly products has continued to grow over the past couple years, even as the general economy has remained stagnant. But in some sectors there is still hesitation when it comes to making the “philosophical change” necessary to take advantage of the opportunity and to build out the capability to profit from it.

The focus on using more environmentally friendly products – particularly chemicals – has become more pronounced in recent years. While consumer interest drove much of the development early on, commercial and industrial interest has also risen …