Grainger’s Pricing Initiative, pt 1: A ‘Suboptimal’ Solution?

As of Aug. 1, W.W. Grainger Inc.’s new web pricing strategy was to be effective for all 1.5 million SKUs on its website. The pricing strategy was launched to reverse unfavorable market share trends Grainger experienced in certain market segments in recent years. Part 1 of this two-part series looks at how the pricing initiative has played out to this point, along with lessons other distributors can learn from Grainger’s experience.

This article includes:

W.W. Grainger Inc.’s new web pricing strategy
How the pricing initiative has played out to this point
Lessons other distributors can learn from Grainger’s experience

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

As of Aug. 1, W.W. Grainger Inc.’s new web pricing strategy was to be effective for all 1.5 million SKUs on its website. The pricing strategy was launched to reverse unfavorable market share trends Grainger experienced in certain market segments in recent years. Part 1 of this two-part series looks at how the pricing initiative has played out to this point, along with lessons other distributors can learn from Grainger’s experience.

This article includes:

W.W. Grainger Inc.’s new web pricing strategy
How the pricing initiative has played out to this point
Lessons other distributors can learn from Grainger’s experience

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

To access this page, you must purchase MDM Premium Subscription, MDM Premium Subscription – Monthly or MDM Premium Subscription – Annually.

Share this article

Filed In: Companies, Management, Strategy

Lee Nyari

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Learn More about Custom Reports

Name*
First Last
Country*
Company*
Job Title
What is your preferred method of contact?*
- Email
- Phone
Email*
Phone*
Anything else we should know?
Email
This field is for validation purposes and should be left unchanged.

Request a Market Prospector Demo

Name*
First Last
Email*
Company*
Job Title
Country*
Anything else we should know?
Comments
This field is for validation purposes and should be left unchanged.