As of Aug. 1, W.W. Grainger Inc.’s new web pricing strategy was to be effective for all 1.5 million SKUs on its website. The pricing strategy was launched to reverse unfavorable market share trends Grainger experienced in certain market segments in recent years. Part 1 of this two-part series looks at how the pricing initiative has played out to this point, along with lessons other distributors can learn from Grainger’s experience.
This article includes:
- W.W. Grainger Inc.’s new web pricing strategy
- How the pricing initiative has played out to this point
- Lessons other distributors can learn from Grainger’s experience
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