According to Paul Miller, vice president of e-commerce for Grainger, the lines are blurring between B-to-C and B-to-B e-commerce. Because most people have bought something online, B-to-B customers are increasingly carrying expectations from retail to B-to-B websites.
Related: MDM Interview, Part 2: Grainger's Growth Drivers
Miller spoke at Grainger’s recent Annual Analyst Meeting. More than 25 percent of Grainger’s sales are …
According to Paul Miller, vice president of e-commerce for Grainger, the lines are blurring between B-to-C and B-to-B e-commerce. Because most people have bought something online, B-to-B customers are increasingly carrying expectations from retail to B-to-B websites.
Related: MDM Interview, Part 2: Grainger's Growth Drivers
Miller spoke at Grainger’s recent Annual Analyst Meeting. More than 25 percent of Grainger’s sales are …
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