Chicago-based facilities maintenance distributor Grainger won’t be slowing its product expansion anytime soon. According to Fred Costello, vice president-product management, the strategy is a priority going forward.
This year, Grainger’s catalog is 64,000 SKUs thicker, or 33% larger than last year’s. Grainger now has 240,000 SKUs available in print, and 300,000 on its Web site. The goal of the product expansion is to fill gaps in its already broad offering and reach out to new customers, in an effort to become a "one-stop shop," Costello tells me.
MDM Publisher Tom Gale recently wrote in the Feb. 25 issue of MDM that Grainger has a history of building market share in downturns; Grainger’s …
For Grainger, Product Expansion Will Continue to Be A Priority
Chicago-based facilities maintenance distributor Grainger won’t be slowing its product expansion anytime soon. According to Fred Costello, vice president-product management, the strategy is a priority going forward.
This year, Grainger’s catalog is 64,000 SKUs thicker, or 33% larger than last year’s. Grainger now has 240,000 SKUs available in print, and 300,000 on its Web site. The goal of the product expansion is to fill gaps in its already broad offering and reach out to new customers, in an effort to become a "one-stop shop," Costello tells me.
MDM Publisher Tom Gale recently wrote in the Feb. 25 issue of MDM that Grainger has a history of building market share in downturns; Grainger’s …
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About the Author
Lindsay Young
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 12 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management.
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