It’s easy to say distributors are more than middle men in the sales process. They are there to provide product when customers want it, where customers want it and how customers want it, right? But what is the real value distributors provide? Last week, MDM, in partnership with Grant Thornton, hosted a Webcast examining the threat of disintermediation (or the act of cutting distributors out of the sales process). In that event, the question was raised: Has technology changed what we have traditionally thought value to mean?
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