Tunnel vision around the importance of logistical capabilities and low price to customers may be keeping distributors from promoting the real benefits many say are important to their value propositions, including helping the end customer to reduce cost and decrease equipment failure. Every time we’ve asked distributors in the past five years whether or not […]
State of Distributor Marketing, Pt. 2: How to Articulate Your Real Value Through Marketing
Tunnel vision around the importance of logistical capabilities and low price to customers may be keeping distributors from promoting the real benefits many say are important to their value propositions, including helping the end customer to reduce cost and decrease equipment failure. Every time we’ve asked distributors in the past five years whether or not […]
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