Commentary: Make Customer Connections Seamless - Modern Distribution Management

Commentary: Make Customer Connections Seamless

Technology is necessary but not sufficient to build a lean supply chain, notes Adam Fein in this issue. That statement strikes a chord as there seems to be a recurring conversation about the application (or not) of technology.


It goes something like this: Executives either understand how to leverage IT tools to position them in a stronger place strategically, or they consider IT expense a necessary evil of the back-office infrastructure to get orders and invoices out and keep cash flowing.


Of course, there are infinite variables on these polarized views. But the technology gap will continue to become an important factor in wholesale distribution. For many smaller and specialized distributors, their technology potential today can help level the playing field or change it. They can extend strong relationships into customers and key vendors, with online order and information tools that make it easier and faster to get information or product.


The technology case study in this issue, one of a series, presents a dramatic argument for how a company was able to support growth while cutting expense in many areas. It went from an entirely manual system to automating processes, not without pain. The benefits yielded a company that is much leaner, more profitable and well-positioned for the future.


Distributors have more choices than ever, from software vendors as well as associations, marketing groups and other coalitions working on standards, pricing formats and other efficiencies. Distributors who make the connections from manufacturer to customer as seamless and friction-free as possible will win. It isn’t about size and scale, but how much visibility you can deliver while getting your processes out of the way of your customers and vendors.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.