The Arrowhead Group (TAG), a new manufactures representation group, will support brands in the industrial, construction, safety, MRO and welding markets servicing Florida, Georgia, Alabama, North and South Carolina and Tennessee, according to a June 26 release announcing its launch.

TAG is a full-service industrial marketing and representation agency headquartered in Sarasota Florida, and founded by industry veterans William Ward and “Skip” DeVilling. “We are excited to put into practice our extensive knowledge and experience in the industry together with our passion for mutual growth,” says Ward.

The group’s mission is “To deliver strategic value and profitable growth to our partner suppliers’ from our industry expertise that generates positive results for our suppliers and our local partners. WIN WIN! We collaborate — creating connected strategies that move people to action. These strategies are rooted

in insights and customer-focused lens — this makes TAG a vital extension to our partner suppliers' in the markets we serve.”

Adds DeVilling, “We are taking a new and dynamic path — one we know will make us a true extension of our supplier’s sales team and successfully grow our mutual businesses.”