Metalworking supplier WALTER Surface Technologies appointed company veteran Jean-Marie Maayoufi as the company’s Safety Sales Director of its safety division, where he now leads sales for the Allegro Industries brand.

In this role, Maayoufi leads Allegro’s safety specialists in North America, working closely with both the WALTER and Allegro sales teams as WALTER promotes the Allegro brand. Maayoufi will support sales team through enhanced training and marketing programs. 

“Jean-Marie brings with him over 30 years of sales experience growing the WALTER brand in both Canada and the United States. We are thrilled to see him take on this new challenge to replicate success for our safety division,” says Mark Wilcox, President, US sales, WALTER surface Technologies. 

Maayoufi joined WALTER in 1991 and has contributed to the brand’s growth for over three decades. He has held several sales leadership positions in both Canada and the U.S. 

Windsor, CT-based WALTER manufactured product range includes high-performance abrasives, power tools and tooling, cleaners, degreasers and lubricants, as well as PPE and onsite safety.