Industrial and MRO supplies distributor Global Industrial announced a multi-year marketing partnership with the NHL’s New York Islanders and UBS Arena in Elmontm, NY.

Global Industrial said that the partnership broadens its sports marketing program and boosts brand awareness while enhancing customer engagement with both local and national audiences.

The company will promote its tagline The Source for Industrial Supplies at Islanders home games at UBS Arena and the Northwell Health Ice Center. Global Industrial will sponsor the Islanders’ Ice Crew with branded gear and ice removal equipment to ensure top-quality ice conditions.

Premium: Inside Global Industrial’s ‘Engaged’ Sports Marketing (August 2023)

“This partnership is a tremendous opportunity to showcase the Global Industrial brand and drive engagement with the Islanders’ passionate hockey fanbase across the country,” Global Industrial Senior VP and Chief Marketing Officer Lisa Armstrong said in an Oct. 7 news release. “We look forward to highlighting our position as The Source for Industrial Supplies and collaborating with the Islanders organization to support our local community.”

Global Industrial will partner with the Islanders to support community events benefiting the Islanders Children’s Foundation, promote girls’ youth hockey and honor military service members and organizations. Additionally, Global Industrial will join the UBS Arena Business Alliance, a network of team and arena partners.

“This partnership with Global Industrial offers a unique opportunity for the organizations to leverage our strengths and achieve success,” Global Partnerships Oak View Group President said. “Together, we can create a lasting impact on the community and strengthen our brand presence.”

Global Industrial was No. 26 on MDM’s Top Distributor’s List for Industrial Supplies and No. 10 for MRO.