First Supply to Build DC in Western WI - Modern Distribution Management

First Supply to Build DC in Western WI

A new 308,000-square-foot distribution center in West Salem, WI, will serve First Companies' plumbing and HVAC supply customers in 2025.
First Supply Western Wisconsin

In a strategic move to enhance customer service and optimize its supply chain, First Companies — the parent company of plumbing and HVAC supplies distributor First Supply — plans to build a 308,000-square-foot distribution center in West Salem, WI.

The First Companies Central Distribution Center will begin construction in April with operations to begin during the first quarter of 2025. It will support the distributor’s presence in Western Wisconsin.

“We are thrilled to make this investment in Western Wisconsin where our business was founded 126 years ago,” President and CEO Katie Poehling Seymour said in a March 25 press release. “Over the past five generations, we’ve grown across the upper Midwest, but our hub has always been in La Crosse County.”

Hear more on Katie Poehling’s business philosophy on the MDM Podcast.

Established in La Crosse, WI, First Companies is a regional distributor with 52 locations.

MDM’s Executive Editor Mike Hockett did a deep dive on First Companies. Check out the Distributor Spotlight series.

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