Hospeco Brands Acquires Wipes Maker Innocore in Canada - Modern Distribution Management

Hospeco Brands Acquires Wipes Maker Innocore in Canada

Hospeco said the deal complements its already-robust wipes offering and expands the manufacturer’s North American footprint in that market.
Hospeco_logo_4c

Cleveland, Ohio-based Hospeco Brands announced Feb. 24 that it has purchased Ontario, Canada-based Innocure — a manufacturer of Touch Point and Certainty Brands premoistened, non-woven, surface and personal wipes and other hand care products.

Hospeco said the deal complements its already-robust wipes offering and expands the manufacturer’s North American footprint in that market.

The company noted that Certainty Brands is a leading Canadian brand of large format, ready-to-use, multi-surface disinfecting, sanitizing, personal-care and speciality wipes and that the same Innocore products are known to U.S. customers under the Touch Point brand.

“The addition of Innocore to Hospeco Brands Group provides us with a stronger Canadian infrastructure, which in turn allows us to better support our current Canadian distribution partners,” said Bill Hemann, EVP of Hospeco Brands Group. “As our north-of-the-border distribution shifts to Innocore’s Ontario base, our partners can look forward to reduced lead times, an expanded product offering, and resident support. It’s very exciting.”

Hospeco Brands Group will continue to market their Hospeco products while gaining access to the Certainty and Touch Point names in their respective markets, and the Innocore business unit will continue to operate under the Innocore name while having access to Hospeco’s products. Innocore’s full management team will continue to manage the business under the Hospeco Brands Group umbrella. Existing customers of both entities will continue to work with the sales and customer service teams to which they are already accustomed.

Innocore controls every aspect of its manufacturing at two facilities totaling 82,000-square-feet, with in-house converting, saturating, sealing and packaging. Innocore’s cGMP manufacturing facility produces Health Canada, EPA, and FDA-registered wipe products. 

“Innocore is a perfect addition to our offering,” said Tom Friedl, CEO of the Hospeco Brands Group. “The business has been run with a set of core values that starts with ensuring the employees come first, something we feel is the genesis of Innocore’s incredibly positive customer experience. Certainty and Touch Point wiping solutions immediately become jewels in our product offering.”

“This is an unpassable opportunity to join with a company that shares our values and culture,” added Mark Harvey, president of Innocore. “Hospeco Brands Group already offers one of the broadest lines of general purpose and application-specific non-woven wiping solutions in the industry, and our merger catapults the organization to another plane. Our customers are going to love the breadth and depth of the broader Hospeco Brands Group product mix.”

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!