Rexel USA has promoted Jeremy Rothbard to serve as President of its California Region.

For the past three years, Rothbard has served as the electrical distributor’s District Vice President of Southern California.

“Leading the California Region has been a long-standing goal of mine, and Michael [Hanna, Rexel’s Western Division President and Senior Vice President,] has done an incredible job of building a strong business and culture,” Rothbard said in a Jan. 4 news release. “I’m looking forward to building upon his work and ensuring a productive and seamless experience for our customers.”

Rothbard began his career at GE Supply in electrical distribution. He expanded his focus to include industrial outside sales in Central and Southern California and then transitioned to channel management for GE Lighting and GE Industrial Solutions. Following that, he served as the Director of Project Operations for the U.S. and Canada. In 2015, Rothbard returned to distribution as Rexel’s Anaheim Branch Manager.

Rexel Holdings USA/Rexel Canada ranked No. 5 on MDM’s 2023 Top Electrical, Data & Security Distributors List, with a 2022 revenue of $8.3 billion.

READ MORE: MDM’s 2023 M&A Recap: A Mega Year in Dealmaking Activity (Premium).