Communication and engagement platform for distributors Prokeep raised $25 million in Series A funding. 

Led by San Francisco-based Dahlia Equity Partners, the investment was also supported by Ventures, S3 Venture, Benson Capital Partners and others. 

Founded in 2016, Prokeep serves around 8,500 distributor locations and helps facilitate more than $11 billion in orders across North America by connecting distributors with tradespeople, mechanics, service professionals and others. 

“We have heard loud and clear from our customers that driving demand in a way that builds upon the relationships (in many cases generational relationships) they’ve already built is vital to their future, and we’re energized to use this new capital to accelerate this reality for them with a clear mission — empower proactive communication to build stronger relationships and drive sales,” Prokeep CEO and Co-Founder Jack Carrere said in a Nov. 12 news release. With the support of Dahlia Equity Partners and our existing investors, we are ready to continue delivering the innovation that unlocks more wins for distributors.” 

Prokeep said the new funding will help expand its demand-generation capabilities. These capabilities utilize insights from over 60 million messages sent through the platform to fuel the creation of more intelligent, data-driven outreach, leading to sales increases of up to 300% for some customers. 

Distributors using Prokeep can strengthen the relationships central to its business. The company said the investment will enable Prokeep to deepen these connections with new, purpose-built solutions