Advantive, a software provider for specialty manufacturing and distribution businesses, acquired Pepperi, a B2B sales platform for wholesalers and distributors. Terms of the transaction were not included.

Founded in 2012 and headquartered in Israel, Pepperi offers customers B2B sales, combining eCommerce, sales force automation and retail execution. Serving over 1,000 customers across more than 70 countries, Pepperi’s integration solution aims to enhance sales efficiency, reduce process inefficiencies and accelerate operations.

“We’ve always empowered CPG brands and wholesalers to quickly respond to changing market conditions. By joining forces with Advantive, we will be able to offer our customers even more ways to optimize their operations,” said Ofer Youvexcel, Pepperi CEO, in a July 23 news release. “With our combined capabilities, we’re looking forward to creating and optimizing solutions that drive growth for specialty manufacturers and distributors.”

Advantive serves over 6,500 customers in 88 countries, providing purpose-built ERP, MES and SPC software solutions that simplify complex processes, optimize operations and drive improved quality and profitability.

“Until now, Advantive primarily focused on manufacturing and distribution-centric software with an emphasis on ERP, MES and QMS. This acquisition significantly expands feature capabilities into B2B commerce and sales force automation,” added Kevin Boyce, CEO of Advantive.